How to Recover 40% Lost Data with Facebook CAPI

In today's privacy-first world, browser-side tracking is no longer enough. Facebook Conversion API (CAPI) allows you to send data directly from your server to Facebook.

Why Browser Tracking is Failing?

Ad-blockers, ITP updates, and the famous iOS 14.5 prompt have made standard pixel tracking unreliable. This is where Server-side tracking comes in.

— Difference between Browser and Server Tracking

Key Steps to Setup CAPI

• 1Setup a Google Tag Manager Server Container
• 2Configure a Web Container to send data to the Server
• 3Enable Facebook CAPI Tag in the Server Container
• 4Deduplicate events using Event ID